Inspired by summer in Europe but grounded in our Queensland heritage, Robe has captured the attention of media both locally and nationally. Robe has graced the pages (and screens!) of publications such as The Daily Telegraph and Brisbane News, and are always excited to be introduced to new audiences.
Our luxury resort wear has become a favourite of stylists, and we’re always happy to loan pieces from our collection for editorial features or other shoots. The story behind the brand also serves as an inspiration for many, with audiences interested in Bec’s entrepreneurial journey from corporate lawyer to Australian resort wear designer.
Robe’s founder Bec is readily available for interviews and comment. Please send all press enquiries or questions to email@example.com.
May 6, 2020
"The name of this label might conjure up images of dressing gowns but instead this local brand was named after the true meaning of the word: a long, loose outer garment. “As this essentially describes our pieces, it was a clear winner for me,” says founder Rebecca Kroon, who started the brand in 2018. She adds: “Everything I design is with my original objective in mind – it must be suitable to wear over swimwear and/or by the water. While some of our pieces can be worn every day (a response to market demand), we have not deviated from our primary objective. All of our pieces are as unstructured as possible from a design perspective. We don’t do frills, we don’t do layers, we don’t do zips."
February 10, 2020
"This Summer Laura Churchill, Director of Brisbane Fashion Month and West Village's fashion ambassador, guides us through the essentials for the warmer months. West Village is proud to be an ongoing sponsor and host of Brisbane Fashion Month. Summer is about feeling a sense of lightness and ease. In the wardrobe, I'm looking for no-fuss solutions to any style situation - a dress to style up or down, mix-and-match separates for casual days, a great swimsuit and playful accessories that inject personality into any look."
The Daily Telegraph
March 1, 2020
"Look of the week: Nadia Fairfax. Where: SailGP event in Sydney.What look were you going for? I was out on the harbour watching the SailGP so I've opted for a "boat chic with a twist" look. What's the key to creating a minimalist look? I like to create art when I get dressed so you won't typically see me in a head-to-toe minimalist look. Splash colour and textures all over your canvas. You'll have a better day, I promise!"
Q&A: Rebecca Kroon
August 22, 2019
"We spoke to designer and founder of Robe, Rebecca Kroon, about all things fashion. What has been a highlight of your Robe fashion journey? I was fortunate enough this year to be able to expand the Robe team. I now have two women working part time on the brand strategy, marketing and PR aspects of the business. We are a brand for women by women and we work from within the brand itself to empower women – it’s been very exciting. To be able to grow a team and work with such amazing women has been a true highlight."
Splendour in the Grass
May 29, 2019
"Wrap yourself in cosy textures and delicious shades with Robe - luxury loungewear born in Brisbane."
Skin secrets of a beach beauty
May 15, 2018
"Who: Rebecca Kroon, 41, of Paddington. Bec owns Brisbane label Robe, which specialises in resort pieces designed to transition from pool to bar. What are your poolside must-haves? A robe – my current favourite is the Molly in charbon de bois; my Doria 1905 handmade Panama hat purchased in Rome two years ago; and a glass of champagne – preferably Louis Roederer Blanc de Blancs."
It's Always Summer Somewhere Launches at Howard Smith Wharves
May 7, 2019
"Luxury resort wear label Robe has released its new collection It’s Always Summer Somewhere, launching at Howard Smith Wharves on Friday 3 May. The collection was inspired by founder Rebecca Kroon’s recent holiday on the Côte d’Azur. Rebecca created a collection that makes it easy to travel the world or work from the office whilst embodying the idea it can always be summer somewhere."
Get Robed Donates
February 7, 2019
"Australian luxury resort wear startup Get Robed continues to extend support to its flood-impacted neighbours in Townsville and surrounding regions by donating 100 per cent of its profits to people in need this month."
Gifts To Give 'The Girl Who Has Everything
December 11, 2017
"What gift do you give someone who seemingly has everything? It’s the age old question that has stumped many a friend and family member. If you’re stuck for ideas this silly season (or any time of year for that matter) we’ve rounded up a selection of gifts, across a range of price points, to help you find the perfect gift for that “girl who has everything”. These are a few of our favourite things..."
Winston Wolfe Is Having A Pop-Up And Here's Everything We Want
June 1, 2018
"...Also on the bill are Black Milk, Winston Wolfe, LJC Designs, Concrete Jellyfish, Get Robed and more. With free antipasto platters, kombucha and homemade lemonade, as well as the chance to win your very own WINSTON WOLFE piece (valued at $500), this is a fashion pop-up you definitely don't want to miss."